Roland imagiNATION 2016

Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 

• Explore revenue, overhead, price-setting and profitability issues
• Dissect why the four most commonly used price-settings don’t work
• Develop a "winning" pricing and customer strategy 
• How to protect your price and uphold a professional image
• Ways to avoid and handle price pressure

Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:

• Design pricing and design ownership solutions 
• Creating systems designed to up-sell
• Protecting intellectual property
• In-house color matching with custom color palettes 
• Creating sellable concepts for a portfolio 
• Establishing authority and helping clients make good design decisions

Rao Meka, Co-Founder of shopVOX and signVOX gives an overview of the only comprehensive SAAS platform for graphics industries, Signs/Screen Printing/ Embroidery/Awards & Digital Printing which fits between your email and accounting softwares. 

Topics Covered Include:

Comprehensive Pricing tools: 

• Fixed / Grid / Formula based pricing
• Cost + Pricing
• Materials/Labor/Machine rates
• Variants

 Configurable workflow management tools:

• Resource Management
• Shop Calendar

Integration to: 

• Quick Books Desktop/Online , Xero
• Constant Contact
• Zapier Integration
• Google Apps Integration 

This highly thought-provoking and interactive seminar is for business owners and key managers with a vested interest in the success of their company. Your Personal Business Trainer, Vince DiCecco, explains how "gazelle" companies have gone from "good to great" in record time and uses Verne Harnish’s, Mastering the Rockefeller Habits approach as an outline for developing your own concise and powerful One-Page Strategic Plan. The session is designed to help attendees lead a focused vision that employees can understand, embrace and support, and use as a guide to company core values that highlight competencies, goals and objectives, and areas for improvement. Vince will raise and explore such relevant topics as the importance of well-developed SWOT analysis, how collaboration and consensus decision making can build business pride and loyalty, and why trust, accountability and empowerment are crucial in today's business world

Topics covered:

• How companies go from "good to great" in record time
• Mastering the Rockefeller Habits approach to a One-Page Strategic Plan
• Creating a focused vision for employee understanding and guidance
• The importance of well-developed SWOT analysis
• Collaboration and building "esprit de corps" pride and loyalty 
• The importance of trust, empowerment and accountability

RCR Graphics Center provides signage, fleet graphics and benchmark-quality wraps for the racing industry. In this advanced workshop, you can discover some of their systems and processes and use this info to improve your own workflow and bottom line. Learn essential information on how to reduce waste, increase efficiency, maximize productivity, create high quality output and more. The session will also cover management ideas on how to measure your success, how to recognize and reward employees and other keys to being successful. Rather than a wrap class, this workshop is a must for designers, managers and owners that have at least 2 years working with a Roland.

Topics covered:

• Multiple units on Versa Works
• Roll-to-roll printing with take-up
• Adjusting colors with slider bars or building media profiles in Versa Works
• Use of illustrator and Photoshop
• Color management settings in Versa Works
• Running Roland devices unattended
• Printing on different substrates and getting consistent color

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

• Pricing artwork and design
• Set-up charges
• How to properly include overhead costs
• How to properly price full and partial wraps
• Real life customer scenarios
• Handy pricing tool: the price comparison list that we use daily
• Taking into consideration your competition
• Our pricing pitfalls (learn from our mistakes)