Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Strategy [clear filter]
Wednesday, April 20

10:15am EDT

Your Pricing Strategy: Build It and Defend It or Die
Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 
  • Explore revenue, overhead, price-setting and profitability issues
  • Dissect why the four most commonly used price-settings don’t work
  • Develop a "winning" pricing and customer strategy 
  • How to protect your price and uphold a professional image
  • Ways to avoid and handle price pressure

avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →

Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 1

10:15am EDT

Keys to Success When Offering Design Services
Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight... Read More →

Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 4

11:30am EDT

Sponsored Workshop: Get Control of Your Shop with ShopVOX, A Web-based Job Management, CRM and Point Of Sale System

Rao Meka, Co-Founder of shopVOX and signVOX gives an overview of the only comprehensive SAAS platform for graphics industries, Signs/Screen Printing/ Embroidery/Awards & Digital Printing which fits between your email and accounting softwares. 

Topics Covered Include:

Comprehensive Pricing tools: 

  • Fixed / Grid / Formula based pricing
  • Cost + Pricing
  • Materials/Labor/Machine rates
  • Variants

 Configurable workflow management tools:
  • Resource Management
  • Shop Calendar

Integration to: 
  • Quick Books Desktop/Online , Xero
  • Constant Contact
  • Zapier Integration
  • Google Apps Integration 

avatar for Rao Meka

Rao Meka

Co-Founder, ShopVOX
Rao Meka worked in Silicon Valley with Oracle, Siebel and other software startups implementing enterprise level application at companies like Intel, Toyota and other large enterprises. He holds a Master's Degree in Industrial Engineering from New Mexico State University.


Wednesday April 20, 2016 11:30am - 12:00pm EDT
Room 4

1:00pm EDT

Strategic Planning To Give Your Business a Boost
This highly thought-provoking and interactive seminar is for business owners and key managers with a vested interest in the success of their company. Your Personal Business Trainer, Vince DiCecco, explains how "gazelle" companies have gone from "good to great" in record time and uses Verne Harnish’s, Mastering the Rockefeller Habits approach as an outline for developing your own concise and powerful One-Page Strategic Plan. The session is designed to help attendees lead a focused vision that employees can understand, embrace and support, and use as a guide to company core values that highlight competencies, goals and objectives, and areas for improvement. Vince will raise and explore such relevant topics as the importance of well-developed SWOT analysis, how collaboration and consensus decision making can build business pride and loyalty, and why trust, accountability and empowerment are crucial in today's business world

Topics covered:
  • How companies go from "good to great" in record time
  • Mastering the Rockefeller Habits approach to a One-Page Strategic Plan
  • Creating a focused vision for employee understanding and guidance
  • The importance of well-developed SWOT analysis
  • Collaboration and building "esprit de corps" pride and loyalty 
  • The importance of trust, empowerment and accountability

avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →

Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 1

1:00pm EDT

Maximize Your Production Workflow by RCR Graphics Center
RCR Graphics Center provides signage, fleet graphics and benchmark-quality wraps for the racing industry. In this advanced workshop, you can discover some of their systems and processes and use this info to improve your own workflow and bottom line. Learn essential information on how to reduce waste, increase efficiency, maximize productivity, create high quality output and more. The session will also cover management ideas on how to measure your success, how to recognize and reward employees and other keys to being successful. Rather than a wrap class, this workshop is a must for designers, managers and owners that have at least 2 years working with a Roland.

Topics covered:
  • Multiple units on Versa Works
  • Roll-to-roll printing with take-up
  • Adjusting colors with slider bars or building media profiles in Versa Works
  • Use of illustrator and Photoshop
  • Color management settings in Versa Works
  • Running Roland devices unattended
  • Printing on different substrates and getting consistent color

avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing... Read More →

Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 2

2:15pm EDT

Vehicle Wraps: How to Price Wraps and Increase Profit

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →

Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 1