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Sales & Marketing [clear filter]
Wednesday, April 20

3:50pm EDT

Vehicle Wraps: How to Sell and Design a Wrap
Matt Richart and Dallas Fowler are co-founders of the hugely successful vehicle wrap shop, Digital EFX Wraps. In this design and sales workshop, Matt and Dallas offer some incredibly useful tips and tricks on how to save time when designing and keeping the designer, installer and salesman on the same page and how to design smart (ie. designing around door handles). This in-depth session covers both sales tips and best practices as well as practical advice and creative tricks of the trade for designing wraps. 

Topics covered:
  • Selling best practices
  • Keys to beating the competition, even with a premium price
  • Why we always offer 2-3 different solutions for every job (decal, partial, full)
  • How to present the proposal to the customer and position each solution
  • Designing the right wrap for each customer
  • Design tricks for fancy wraps that are easy to install
  • In this session we will walk through an actual job from selling it to designing it to fulfilling the order.
  • Pitfalls of design and selling (learn from our mistakes!)

avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →

Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 1

3:50pm EDT

Increasing Your Presence with Social Media & SEO Marketing

Designed for business owners and managers who are creating their company and website plan and want to increase their website presence, Gord Gabel, founder of Rogue Star apparel company will discuss social media, SEO and out of the box methods to lock down your best clients and gain free marketing exposure. The workshop will cover hashtag usage and how to benefit your business with a mere 10 minute-a-day social media commitment and also cover practical advice and tips on how to get free radio station airtime in your local area.

Topics covered:

  • Overview of social media platform marketing on Instagram, Twitter and Facebook
  • New marketing ideas to implement for your business
  • How to easily increase your Google website rankings
  • How to manage social media effectively in just 10 minutes a day
  • Driving more organic traffic to your website
  • Getting free local radio station airtime


avatar for Gord Gabel

Gord Gabel

Owner, Rogue Star
Gord Gabel founded the creative custom apparel company, Rogue Star. A successful business leader who’s an artist at heart, Gord got his start in the world of apparel in 2008 as Vice President of Dussault Apparel but has since founded his own successful customization empire that... Read More →

Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 3