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Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com

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Pricing [clear filter]
Wednesday, April 20
 

10:15am EDT

Your Pricing Strategy: Build It and Defend It or Die
Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 
  • Explore revenue, overhead, price-setting and profitability issues
  • Dissect why the four most commonly used price-settings don’t work
  • Develop a "winning" pricing and customer strategy 
  • How to protect your price and uphold a professional image
  • Ways to avoid and handle price pressure

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →


Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 1

2:15pm EDT

Vehicle Wraps: How to Price Wraps and Increase Profit

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 1
 
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