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Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com

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Given by Roland User [clear filter]
Wednesday, April 20
 

10:15am EDT

Keys to Success When Offering Design Services
Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

Speakers
avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight... Read More →


Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 4

10:15am EDT

Breaking Into Heat Transfer: More than Just T-Shirts
Using your Roland inkjet to produce garments is easier than most people think. In this training session from apparel decoration expert, Rob Keuneke, explore exciting heat transfer opportunities and receive a complete overview of the equipment needed, the workflow involved, and the many profitable decorated apparel items you can offer your customers. You will also learn how to select the right media for different garments, how to set up your jobs for success, what the operational costs are and how much to charge for each type of job. Bring your questions and challenges and put them to the test during the hands-on class.

Topics covered:
  • How it works
  • Apparel decoration on various materials and substrates. 
  • How to pick the right media for the substrate
  • How to decorate on “odd” locations
  • Fresh new transfer ideas with chairs, totes, cooler bags, laptop bags, visors, etc.
  • Create samples with a "Small Business Pride Pack" 

 


Speakers
avatar for Rob Keuneke

Rob Keuneke

IT/Digital Manager, Mind's Eye Graphics, Inc.
Rob is based out of Decatur, IN and has 20 plus years in the garment decoration business.  In his current role, he has the responsibility to implement new decoration methods into the Mind’s Eye decoration “tool box”.  He has attended the Roland Imagination and Stahl’s advanced... Read More →



Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 2

1:00pm EDT

Maximize Your Production Workflow by RCR Graphics Center
RCR Graphics Center provides signage, fleet graphics and benchmark-quality wraps for the racing industry. In this advanced workshop, you can discover some of their systems and processes and use this info to improve your own workflow and bottom line. Learn essential information on how to reduce waste, increase efficiency, maximize productivity, create high quality output and more. The session will also cover management ideas on how to measure your success, how to recognize and reward employees and other keys to being successful. Rather than a wrap class, this workshop is a must for designers, managers and owners that have at least 2 years working with a Roland.

Topics covered:
  • Multiple units on Versa Works
  • Roll-to-roll printing with take-up
  • Adjusting colors with slider bars or building media profiles in Versa Works
  • Use of illustrator and Photoshop
  • Color management settings in Versa Works
  • Running Roland devices unattended
  • Printing on different substrates and getting consistent color

Speakers
avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 2

2:15pm EDT

Vehicle Wraps: How to Price Wraps and Increase Profit

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 1

3:50pm EDT

Vehicle Wraps: How to Sell and Design a Wrap
Matt Richart and Dallas Fowler are co-founders of the hugely successful vehicle wrap shop, Digital EFX Wraps. In this design and sales workshop, Matt and Dallas offer some incredibly useful tips and tricks on how to save time when designing and keeping the designer, installer and salesman on the same page and how to design smart (ie. designing around door handles). This in-depth session covers both sales tips and best practices as well as practical advice and creative tricks of the trade for designing wraps. 

Topics covered:
  • Selling best practices
  • Keys to beating the competition, even with a premium price
  • Why we always offer 2-3 different solutions for every job (decal, partial, full)
  • How to present the proposal to the customer and position each solution
  • Designing the right wrap for each customer
  • Design tricks for fancy wraps that are easy to install
  • In this session we will walk through an actual job from selling it to designing it to fulfilling the order.
  • Pitfalls of design and selling (learn from our mistakes!)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 1

3:50pm EDT

Increasing Your Presence with Social Media & SEO Marketing

Designed for business owners and managers who are creating their company and website plan and want to increase their website presence, Gord Gabel, founder of Rogue Star apparel company will discuss social media, SEO and out of the box methods to lock down your best clients and gain free marketing exposure. The workshop will cover hashtag usage and how to benefit your business with a mere 10 minute-a-day social media commitment and also cover practical advice and tips on how to get free radio station airtime in your local area.


Topics covered:

  • Overview of social media platform marketing on Instagram, Twitter and Facebook
  • New marketing ideas to implement for your business
  • How to easily increase your Google website rankings
  • How to manage social media effectively in just 10 minutes a day
  • Driving more organic traffic to your website
  • Getting free local radio station airtime

 


Speakers
avatar for Gord Gabel

Gord Gabel

Owner, Rogue Star
Gord Gabel founded the creative custom apparel company, Rogue Star. A successful business leader who’s an artist at heart, Gord got his start in the world of apparel in 2008 as Vice President of Dussault Apparel but has since founded his own successful customization empire that... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 3