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Given by Industry Expert [clear filter]
Wednesday, April 20
 

10:15am EDT

Your Pricing Strategy: Build It and Defend It or Die
Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 
  • Explore revenue, overhead, price-setting and profitability issues
  • Dissect why the four most commonly used price-settings don’t work
  • Develop a "winning" pricing and customer strategy 
  • How to protect your price and uphold a professional image
  • Ways to avoid and handle price pressure

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →


Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 1

11:30am EDT

Sponsored Workshop: Rock n’ Rolling Your Print-&-Cut Workflow

Join industry-renowned Mark Rugen during this imagiNATION-exclusive training session to learn how Roland users can improve their print-and-cut workflow using Flexi for sign-specific design and VersaWorks as their RIP. First, you’ll discover how to quickly add one or more contour cut paths to any vector or bitmap image, as well as nesting tricks that will save up to 50% of your media. Next, find out how to use Flexi to match colors between your monitor and your printing output so you always get the color you expect. Finally, you’ll complete file prep and send the job to VersaWorks. Yep, you’ll Rock ‘n Roll with the perfect workflow! This class is great for all levels, but those looking to improve their efficiency, productivity and color output will benefit most.


Speakers
avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save... Read More →

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm EDT
Room 3

1:00pm EDT

Top 10 Software Programs for the Graphics Professional

In this seminar, one of the sign making industry's leading trainers, Marc Rugen, will show any shop how to become more efficient by taking advantage of these 10 essential software programs, most of which are free. From plugins for Adobe Photoshop to Utilities for organizing your desktop, the software that will be discussed have been tested in Marks own sign shop. See how to vectorize or trace low resolution full color bitmaps perfectly. Find out how to change a 5x7 in. low resolution graphic into a 10 ft. image with little loss in quality. See several essential Adobe Photoshop plugins used for enhancing images into photo quality. Watch and learn how to remove complex backgrounds from images. Find out how to organize your desktop for greater efficiency. All participants will receive a 25 page report with examples of all the software demonstrated. These tools are great no matter what your choice in design software may be.

Topics covered:
  • Essential sign software and utilities
  • Vectorizing low-res images
  • Working with fonts
  • Removing complex backgrounds

Speakers
avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 5

1:00pm EDT

Strategic Planning To Give Your Business a Boost
This highly thought-provoking and interactive seminar is for business owners and key managers with a vested interest in the success of their company. Your Personal Business Trainer, Vince DiCecco, explains how "gazelle" companies have gone from "good to great" in record time and uses Verne Harnish’s, Mastering the Rockefeller Habits approach as an outline for developing your own concise and powerful One-Page Strategic Plan. The session is designed to help attendees lead a focused vision that employees can understand, embrace and support, and use as a guide to company core values that highlight competencies, goals and objectives, and areas for improvement. Vince will raise and explore such relevant topics as the importance of well-developed SWOT analysis, how collaboration and consensus decision making can build business pride and loyalty, and why trust, accountability and empowerment are crucial in today's business world

Topics covered:
  • How companies go from "good to great" in record time
  • Mastering the Rockefeller Habits approach to a One-Page Strategic Plan
  • Creating a focused vision for employee understanding and guidance
  • The importance of well-developed SWOT analysis
  • Collaboration and building "esprit de corps" pride and loyalty 
  • The importance of trust, empowerment and accountability

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 1

2:15pm EDT

Color Management 1O1: Building a Solid Knowledge Base & Understanding It’s Impact

Color management, like color in general, is very subjective. There are different levels of color management required for different applications, different clients and even different markets. You may not need expensive high-end color control, but on the other hand you may be losing opportunities in your market area because you are producing “pleasing color” but not “accurate color”.  This training is focused on providing valuable, decision making knowledge to intelligently address these challenges and begin to lay a firm foundation for understanding the concept of making educated choices in color management plans for your business.

Who should attend Session 101?
A graphic production professional that desires to understand what is possible and be able to determine what is feasible in the market they serve.  

Expected Results 
Attendees of this session will acquire a solid overview of how to assess your own level of color management capability and determine what your color management goals should be for the future. 


Speakers
avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting



Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 4

3:50pm EDT

Color Management 201: Building a Plan That is Right for YOUR Business

In session 201 we build on the solid practical base of session 101. This is knowledge critical to making decisions regarding advanced color workflows required as graphic production facilities to grow from small shops to a big shops without losing profit margin. 

  • We will begin with a brief history of our digital color evolution and then share important knowledge about what governs and determines color value aim points used in software defaults.
  • Then we will reveal production and management automation options that allow tremendous volume growth without floor space growth.

Who should attend?
Graphic production professionals that desire to understand and approach color management as a business plan and not just a quality goal. It’s not just for production staff but also for business owners that want to grow from a sign shop to a print manufacturing facility.

Expected Results
Attendees will develop a Master Pathway plan for color management that is financially feasible and adds to business value in planned and calculated increments. 

Prerequiste Knowledge
We recommended that you attend Color Management 101 or be familiar with basic color management principles and have a preliminary awareness of color management tools that are available on the market.


Speakers
avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting



Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 4

3:50pm EDT

Breaking into Soft Signage - Fabrics, Technologies and More

Scott Donovan of BleuPrint CREATIVE is a 30-year veteran of the digital textile printing industry and one of the foremost speakers on textiles and printing. His workshop about breaking into soft signage and fabric printing is an absolute must for sign shops and graphics businesses looking to make the leap into dye-sublimation and digital textile printing. Topics covered include everything from ink technology to finishing and selling. You will learn how to create and sell textiles using the eco-sol equipment you already have as well as all the basics of jumping into dye sublimation. This session is targeted to eco-sol inkjet owners who are experts at traditional eco-sol applications and want to expand into textiles. It is also appropriate for new owners of sublimation technology who want to build a strong foundation for their textile business.

Topics covered:

  • Textile choices for eco-sol printers
  • Overview of sublimation technology
  • Textile choices for sublimation printers
  • Finishing techniques and equipment for textiles
  • Marketing and selling textiles
  • Sublimating to hard substrates

Speakers
avatar for Scott Donovan

Scott Donovan

Digitally Printed Textiles Expert, BleuPrint Creative


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 2