Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com
Design [clear filter]
Wednesday, April 20

10:15am EDT

Keys to Success When Offering Design Services
Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight... Read More →

Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 4

11:30am EDT

Sponsored Workshop: Rock n’ Rolling Your Print-&-Cut Workflow

Join industry-renowned Mark Rugen during this imagiNATION-exclusive training session to learn how Roland users can improve their print-and-cut workflow using Flexi for sign-specific design and VersaWorks as their RIP. First, you’ll discover how to quickly add one or more contour cut paths to any vector or bitmap image, as well as nesting tricks that will save up to 50% of your media. Next, find out how to use Flexi to match colors between your monitor and your printing output so you always get the color you expect. Finally, you’ll complete file prep and send the job to VersaWorks. Yep, you’ll Rock ‘n Roll with the perfect workflow! This class is great for all levels, but those looking to improve their efficiency, productivity and color output will benefit most.

avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save... Read More →


Wednesday April 20, 2016 11:30am - 12:00pm EDT
Room 3

1:00pm EDT

Tech Demonstration: CL!CK Content Creator, a Simple & Affordable Design Tool
Discover a fast and efficient new way to digitally design without software with Roland's new CL!CK cloud service. Jeff DiToro, President of Inclix (a Division of Roland DG) explains how CL!CK Content Creator is a new, economical solution that lives inside your web-browser and allows you to create both high-quality custom fixed compositions and full motion video for any platform in minutes. The service includes stock photos, video and audio as well as design tools that allow a novice to create hi-res graphics for inkjet out put or videos for dynamic signage. This demonstration shows how you can use the cloud-based CL!CK Content Creator to quickly search through over 50 million royalty-paid videos, photos, and audio tracks, dragging and dropping the files to build your own graphic and video content with ease. With Cl!ick Content Creator, you can allow your customers to design their own banners and window graphics, it really is that easy.

Topics covered: 
  • Complete how-to of CL!CK content creator cloud service
  • Watch Jeff (who's not a designer) build a professional, high quality sales video
  • Review of Cl!ck pricing
  • Offer "design-it-yourself" services to your customers
  • Create an additional revenue stream while you add value for your customers

avatar for Jeff DiToro

Jeff DiToro

President, Inclix, a Division of Roland DG
Jeff DiToro is the President and founder of Inclix, the new digital media solutions divison of Roland DG. Jeff is passionate about design, technology, developing great products and championing new business strategies. He is recognized at Roland for leading multi-disciplinary teams... Read More →

Wednesday April 20, 2016 1:00pm - 2:10pm EDT
imagiNATION Lounge

2:15pm EDT

Design Principles for Wide Format Graphics
Roland DGA technical and design experts, Jay and Dan, share some crucial information about wide-format in this workshop that covers both basic and advanced principles of graphic design, with a focus on best practices for wide-format output. The entire design process, from the initial objectives to final deliverables, will be presented with real-world examples of how to put theory into practice. The main points of the workshop include, the function of any design, the use of layout, photography, typography, color and proper output and installation to achieve the desired impact. Attendees will walk away with fresh ideas on how to set your business and customers apart by providing professional quality design services that complement production capabilities.

Topics covered:
  • Setting Objectives
  • Analyzing the Situation
  • Design Best Practices
  • Output Best Practices
  • How to Make Money

avatar for Jay Roberts

Jay Roberts

Product Manager, UV Printers, Roland DGA Corporation
Jay Roberts is Product Manager for UV printers at Roland DGA. His professional experience includes 6-years in the graphics division at Fujifilm before finding a home at Roland. Jay is a foremost knowledge on large-format flatbed printing and UV technology and an accomplished trainer... Read More →
avatar for Dan Wilson

Dan Wilson

Creative Director, Roland DGA Corporation
As creative director for Roland DGA, Dan Wilson is responsible for overseeing the creative design and communications for the company’s product marketing, advertising, literature, website, public relations, video and trade show efforts. An expert in designing for wide-format applications... Read More →

Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 2

3:50pm EDT

Vehicle Wraps: How to Sell and Design a Wrap
Matt Richart and Dallas Fowler are co-founders of the hugely successful vehicle wrap shop, Digital EFX Wraps. In this design and sales workshop, Matt and Dallas offer some incredibly useful tips and tricks on how to save time when designing and keeping the designer, installer and salesman on the same page and how to design smart (ie. designing around door handles). This in-depth session covers both sales tips and best practices as well as practical advice and creative tricks of the trade for designing wraps. 

Topics covered:
  • Selling best practices
  • Keys to beating the competition, even with a premium price
  • Why we always offer 2-3 different solutions for every job (decal, partial, full)
  • How to present the proposal to the customer and position each solution
  • Designing the right wrap for each customer
  • Design tricks for fancy wraps that are easy to install
  • In this session we will walk through an actual job from selling it to designing it to fulfilling the order.
  • Pitfalls of design and selling (learn from our mistakes!)

avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →

Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 1
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