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Wednesday, April 20

10:15am EDT

Your Pricing Strategy: Build It and Defend It or Die
Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 
  • Explore revenue, overhead, price-setting and profitability issues
  • Dissect why the four most commonly used price-settings don’t work
  • Develop a "winning" pricing and customer strategy 
  • How to protect your price and uphold a professional image
  • Ways to avoid and handle price pressure

avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →

Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 1

2:15pm EDT

Design Principles for Wide Format Graphics
Roland DGA technical and design experts, Jay and Dan, share some crucial information about wide-format in this workshop that covers both basic and advanced principles of graphic design, with a focus on best practices for wide-format output. The entire design process, from the initial objectives to final deliverables, will be presented with real-world examples of how to put theory into practice. The main points of the workshop include, the function of any design, the use of layout, photography, typography, color and proper output and installation to achieve the desired impact. Attendees will walk away with fresh ideas on how to set your business and customers apart by providing professional quality design services that complement production capabilities.

Topics covered:
  • Setting Objectives
  • Analyzing the Situation
  • Design Best Practices
  • Output Best Practices
  • How to Make Money

avatar for Jay Roberts

Jay Roberts

Product Manager, UV Printers, Roland DGA Corporation
Jay Roberts is Product Manager for UV printers at Roland DGA. His professional experience includes 6-years in the graphics division at Fujifilm before finding a home at Roland. Jay is a foremost knowledge on large-format flatbed printing and UV technology and an accomplished trainer... Read More →
avatar for Dan Wilson

Dan Wilson

Creative Director, Roland DGA Corporation
As creative director for Roland DGA, Dan Wilson is responsible for overseeing the creative design and communications for the company’s product marketing, advertising, literature, website, public relations, video and trade show efforts. An expert in designing for wide-format applications... Read More →

Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 2
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