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Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com

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Intermediate [clear filter]
Wednesday, April 20
 

10:15am EDT

Keys to Success When Offering Design Services
Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

Speakers
avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight... Read More →


Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 4

11:30am EDT

Sponsored Workshop: Building a Color Management Strategy Tailored to Your Devices

This workshop is to introduce the theory behind how to control color, while still offering a variety of solutions based on your full color capability or needs for brand matching. Tailored for print operators or shop owners, we’ll offer new practices for those who have expanded beyond their original form of printing. You may be new to digital sheet fed (small or large), toner based or inkjet, even grand format.

Attendees will learn what color to focus on where, how to introduce key variables to increase profits, and where standards play a roll both in sales and quality.
 
Note: A basic knowledge of color space, and gamut will be a plus for this workshop. 


Speakers
avatar for Cory Sawatzki

Cory Sawatzki

Director of Digital Print Technology, CGS Publishing Technologies International LLC.
I have over 20 years of experience in the printing industry working with companies around the globe to set up their print operations.  By focusing on excellence in color management, equipment, operational efficiency and developing technology I have a comprehensive view of the... Read More →

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm EDT
Room 5

1:00pm EDT

VersaWorks Level Two - Print/Cut and Basic Color Management

Join Roland DGA Product Manager and VersaWorks expert, Eric Zimmerman, for part two of a series of three sessions designed to help you take advantage of the innovative tools this powerful RIP has to offer.  
 
 Topics Covered:

  • Basic color management – Rendering intents
  • RVW spot colors/Printing a color chart
  • Clip and Tile feature
  • Basic Print/Cut workflow
  • We will design and output a Print/Cut file live in the session

Speakers
avatar for Eric Zimmerman

Eric Zimmerman

Product Manager, Color Products, Roland DGA Corporation
Eric Zimmerman serves as Roland DGA’s product manager for color products, responsible for managing the company’s wide-format inkjet printer line. Zimmerman’s background includes 17 years in the sign industry, including eight years as owner and operator of his own sign shop... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 3

1:00pm EDT

Top 10 Software Programs for the Graphics Professional

In this seminar, one of the sign making industry's leading trainers, Marc Rugen, will show any shop how to become more efficient by taking advantage of these 10 essential software programs, most of which are free. From plugins for Adobe Photoshop to Utilities for organizing your desktop, the software that will be discussed have been tested in Marks own sign shop. See how to vectorize or trace low resolution full color bitmaps perfectly. Find out how to change a 5x7 in. low resolution graphic into a 10 ft. image with little loss in quality. See several essential Adobe Photoshop plugins used for enhancing images into photo quality. Watch and learn how to remove complex backgrounds from images. Find out how to organize your desktop for greater efficiency. All participants will receive a 25 page report with examples of all the software demonstrated. These tools are great no matter what your choice in design software may be.

Topics covered:
  • Essential sign software and utilities
  • Vectorizing low-res images
  • Working with fonts
  • Removing complex backgrounds

Speakers
avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 5

1:00pm EDT

Strategic Planning To Give Your Business a Boost
This highly thought-provoking and interactive seminar is for business owners and key managers with a vested interest in the success of their company. Your Personal Business Trainer, Vince DiCecco, explains how "gazelle" companies have gone from "good to great" in record time and uses Verne Harnish’s, Mastering the Rockefeller Habits approach as an outline for developing your own concise and powerful One-Page Strategic Plan. The session is designed to help attendees lead a focused vision that employees can understand, embrace and support, and use as a guide to company core values that highlight competencies, goals and objectives, and areas for improvement. Vince will raise and explore such relevant topics as the importance of well-developed SWOT analysis, how collaboration and consensus decision making can build business pride and loyalty, and why trust, accountability and empowerment are crucial in today's business world

Topics covered:
  • How companies go from "good to great" in record time
  • Mastering the Rockefeller Habits approach to a One-Page Strategic Plan
  • Creating a focused vision for employee understanding and guidance
  • The importance of well-developed SWOT analysis
  • Collaboration and building "esprit de corps" pride and loyalty 
  • The importance of trust, empowerment and accountability

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 1

1:00pm EDT

Maximize Your Production Workflow by RCR Graphics Center
RCR Graphics Center provides signage, fleet graphics and benchmark-quality wraps for the racing industry. In this advanced workshop, you can discover some of their systems and processes and use this info to improve your own workflow and bottom line. Learn essential information on how to reduce waste, increase efficiency, maximize productivity, create high quality output and more. The session will also cover management ideas on how to measure your success, how to recognize and reward employees and other keys to being successful. Rather than a wrap class, this workshop is a must for designers, managers and owners that have at least 2 years working with a Roland.

Topics covered:
  • Multiple units on Versa Works
  • Roll-to-roll printing with take-up
  • Adjusting colors with slider bars or building media profiles in Versa Works
  • Use of illustrator and Photoshop
  • Color management settings in Versa Works
  • Running Roland devices unattended
  • Printing on different substrates and getting consistent color

Speakers
avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm EDT
Room 2

2:15pm EDT

Sponsored Hands On Lab: New Products, New Tips and New Possibilities with Avery Dennison
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Avery Dennison technical experts will share new products and technical advice to inspire, educate and empower attendees. We'll give print and application tips on our most popular cast digital print vinyl, with samples and a chance to get hands on experience with Supreme Wrapping Film. We'll have our hi-tack adhesive solution on hand, which ensures graphics stick to nearly any low energy surface. Get a sneak peak to the introduction of our digital textured wall films, the perfect solution to achieve quick, customizable and creative wall decoration. 

This workshop is interactive and therefore limited to 12 attendees. 


Sponsors
avatar for Abby Monnot

Abby Monnot

Channel Programs Manager, Avery Dennison
Abby started at Avery Dennison two years ago and has 10 years of marketing experience at various other companies.  Abby handles new product launches, sponsorship opportunities, and manages relationships with our customers and vendors.  She has a strong base foundation of the industry... Read More →
avatar for David Timmerman

David Timmerman

Regional Technical Specialist, Avery Dennison
David has been in the industry for 17 years providing service and support working for Onyx Graphics, Hewlett Packard, Regional Supply and now Avery Dennison for the last 5 years.   He is an expert in training others on the multitude of applications customers can achieve using Avery... Read More →
avatar for Molly Waters

Molly Waters

Regional Technical Specialist, Avery Dennison
Molly has been at Avery for 19 years. She started Avery Dennison in 1997 as a Technical Representative and has stayed in the technical group ever since.  Her focus is digital printing and installation. Molly is based in Dallas, Texas and she support the western portion of the United... Read More →


Wednesday April 20, 2016 2:15pm - 3:05pm EDT
NASCAR Vehicle

2:15pm EDT

VersaCamm Maintenance Workshop
Limited Capacity seats available

Maintenance of your large format Roland printer is critical to your business. Roland DGA training and customer care experts, Thomas Klein and Juan Molina, illustrate the easy maintenance practices that you can employ to save you from unnecessary downtime and needless repair costs. Ensure that you are constantly producing and that your Roland machine is always running smoothly with simple hands-on tips and essential machine information. We will use the VersaCAMM VSi for most of the demonstrations in this class but users of any VersaCAMM or SOLJET model will benefit.  

Topics covered:

  • Product overview with “covers-off” tour of Roland technology
  • Environmental conditions – maintaining the right atmosphere
  • Simple maintenance practices – hands-on inspection
  • Replacement of parts (consumables)
  • Better understanding of printer functions
  • How to tune your printer

Speakers
avatar for Tom Klein

Tom Klein

Knowledge & Training Manager, Roland DGA Corporation
Tom is an accomplished training and support specialist and has spent 17 years with Roland DGA in service and support of Roland customers and team members. He is a member of Roland's global quality, knowledge and training team and a consummate troubleshooter and problem solver.
avatar for Juan Molina

Juan Molina

Roland Care Manager, Roland DGA Corporation
Juan has been in the sign and large format printing industry for over 20 years. He previously worked for Roland DGA in the Technical Support Department and in 2012, rejoined the company as a Service Account Manager for the Southwest and Latin American regions. Juan recently relocated... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm EDT
imagiNATION Lounge

2:15pm EDT

Vehicle Wraps: How to Price Wraps and Increase Profit

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 1

3:50pm EDT

Color Management 201: Building a Plan That is Right for YOUR Business

In session 201 we build on the solid practical base of session 101. This is knowledge critical to making decisions regarding advanced color workflows required as graphic production facilities to grow from small shops to a big shops without losing profit margin. 

  • We will begin with a brief history of our digital color evolution and then share important knowledge about what governs and determines color value aim points used in software defaults.
  • Then we will reveal production and management automation options that allow tremendous volume growth without floor space growth.

Who should attend?
Graphic production professionals that desire to understand and approach color management as a business plan and not just a quality goal. It’s not just for production staff but also for business owners that want to grow from a sign shop to a print manufacturing facility.

Expected Results
Attendees will develop a Master Pathway plan for color management that is financially feasible and adds to business value in planned and calculated increments. 

Prerequiste Knowledge
We recommended that you attend Color Management 101 or be familiar with basic color management principles and have a preliminary awareness of color management tools that are available on the market.


Speakers
avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting



Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 4

3:50pm EDT

Vehicle Wraps: How to Sell and Design a Wrap
Matt Richart and Dallas Fowler are co-founders of the hugely successful vehicle wrap shop, Digital EFX Wraps. In this design and sales workshop, Matt and Dallas offer some incredibly useful tips and tricks on how to save time when designing and keeping the designer, installer and salesman on the same page and how to design smart (ie. designing around door handles). This in-depth session covers both sales tips and best practices as well as practical advice and creative tricks of the trade for designing wraps. 

Topics covered:
  • Selling best practices
  • Keys to beating the competition, even with a premium price
  • Why we always offer 2-3 different solutions for every job (decal, partial, full)
  • How to present the proposal to the customer and position each solution
  • Designing the right wrap for each customer
  • Design tricks for fancy wraps that are easy to install
  • In this session we will walk through an actual job from selling it to designing it to fulfilling the order.
  • Pitfalls of design and selling (learn from our mistakes!)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 1

3:50pm EDT

Troubleshooting Printer Conditions

Roland DGA training and customer care experts, Thomas Klein and Juan Molina take a hands-on, inside look at Roland printer technology to help you better understand the anatomy of your machine and to prevent the need for technician call-outs and loss of vital production time. Troubleshoot common problems and discover where to look and what steps to take when you encounter issues.

Topics covered:

  • Printer anatomy – how to better define the condition
  • Intermediate level of machine maintenance
  • Improving your troubleshooting skills
  • Learning printing terminology
  • Where to look before seeking support
  • How you can help us!

Speakers
avatar for Tom Klein

Tom Klein

Knowledge & Training Manager, Roland DGA Corporation
Tom is an accomplished training and support specialist and has spent 17 years with Roland DGA in service and support of Roland customers and team members. He is a member of Roland's global quality, knowledge and training team and a consummate troubleshooter and problem solver.
avatar for Juan Molina

Juan Molina

Roland Care Manager, Roland DGA Corporation
Juan has been in the sign and large format printing industry for over 20 years. He previously worked for Roland DGA in the Technical Support Department and in 2012, rejoined the company as a Service Account Manager for the Southwest and Latin American regions. Juan recently relocated... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 5

3:50pm EDT

Increasing Your Presence with Social Media & SEO Marketing

Designed for business owners and managers who are creating their company and website plan and want to increase their website presence, Gord Gabel, founder of Rogue Star apparel company will discuss social media, SEO and out of the box methods to lock down your best clients and gain free marketing exposure. The workshop will cover hashtag usage and how to benefit your business with a mere 10 minute-a-day social media commitment and also cover practical advice and tips on how to get free radio station airtime in your local area.


Topics covered:

  • Overview of social media platform marketing on Instagram, Twitter and Facebook
  • New marketing ideas to implement for your business
  • How to easily increase your Google website rankings
  • How to manage social media effectively in just 10 minutes a day
  • Driving more organic traffic to your website
  • Getting free local radio station airtime

 


Speakers
avatar for Gord Gabel

Gord Gabel

Owner, Rogue Star
Gord Gabel founded the creative custom apparel company, Rogue Star. A successful business leader who’s an artist at heart, Gord got his start in the world of apparel in 2008 as Vice President of Dussault Apparel but has since founded his own successful customization empire that... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
Room 3

3:50pm EDT

Hands On: NASCAR Wrap and Rap with RCR Graphics

Come try your hand at wrapping an RCR NASCAR and shoot the breeze with the RCR team. For the duration of imagiNATION 2016, a NASCAR bodywork example from the RCR Graphics Center (Powered by Roland) will be available and during this special session, Nick Woodward and Jason Ingram will be available to offer installation tips & techniques and answer questions. This is a casual session with no set curriculum. Come and go as you please, bring any questions you have, stay as long as you like. There will be graphics available and installation tools should you want to practice installation. 


Speakers
avatar for Jason Ingram

Jason Ingram

Installation Manager, Richard Childress Racing
Jason started working in the industry in the spring of 2008 as a graphic installer. Within two years he was given the position to manage the Application Department and oversee the installation team. In the late summer of 2012 Jason was recruited to Richard Childress Racing Graphics... Read More →
avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm EDT
NASCAR Vehicle