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Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com
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Wednesday, April 20
 

10:15am

Your Pricing Strategy: Build It and Defend It or Die
Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.

Topics covered: 
  • Explore revenue, overhead, price-setting and profitability issues
  • Dissect why the four most commonly used price-settings don’t work
  • Develop a "winning" pricing and customer strategy 
  • How to protect your price and uphold a professional image
  • Ways to avoid and handle price pressure

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous small- to mid-sized businesses. As a public speaker, Vince sparks the passion within business owners and sales people that creates customer delight and loyalty... Read More →


Wednesday April 20, 2016 10:15am - 11:25am
Room 1

10:15am

Keys to Success When Offering Design Services
Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

Speakers
avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight CorelDRAW masters, an official international group of designers and artists that specialize in CorelDRAW.  He teaches seminars, webinars and writes... Read More →


Wednesday April 20, 2016 10:15am - 11:25am
Room 4

10:15am

VersaWorks Level One - Basic Tools and Features

Roland DGA Product Manager and VersaWorks expert, Eric Zimmerman introduces part one of a series of three sessions designed to help you take advantage of the innovative tools this powerful RIP has to offer. These sessions will familiarize you with VersaWorks and provide valuable tips for optimizing functionality, workflow and output quality.
 
Topics Covered:

  • Review of the user interface
  • Setting preferences
  • Connecting to a Roland device
  • Setting the queue and job box properties
  • Sending a job to RIP and print

Speakers
avatar for Eric Zimmerman

Eric Zimmerman

Product Manager, Color Products, Roland DGA Corporation
Eric Zimmerman serves as Roland DGA’s product manager for color products, responsible for managing the company’s wide-format inkjet printer line. Zimmerman’s background includes 17 years in the sign industry, including eight years as owner and operator of his own sign shop, SSB Sign Design. He has also served as a regional manager for United Franchise Group, helping businesses establish their own SIGNARAMA franchises.


Wednesday April 20, 2016 10:15am - 11:25am
Room 3

10:15am

Breaking Into Heat Transfer: More than Just T-Shirts
Using your Roland inkjet to produce garments is easier than most people think. In this training session from apparel decoration expert, Rob Keuneke, explore exciting heat transfer opportunities and receive a complete overview of the equipment needed, the workflow involved, and the many profitable decorated apparel items you can offer your customers. You will also learn how to select the right media for different garments, how to set up your jobs for success, what the operational costs are and how much to charge for each type of job. Bring your questions and challenges and put them to the test during the hands-on class.

Topics covered:
  • How it works
  • Apparel decoration on various materials and substrates. 
  • How to pick the right media for the substrate
  • How to decorate on “odd” locations
  • Fresh new transfer ideas with chairs, totes, cooler bags, laptop bags, visors, etc.
  • Create samples with a "Small Business Pride Pack" 

 


Speakers
avatar for Rob Keuneke

Rob Keuneke

IT/Digital Manager, Mind's Eye Graphics, Inc.
Rob is based out of Decatur, IN and has 20 plus years in the garment decoration business.  In his current role, he has the responsibility to implement new decoration methods into the Mind’s Eye decoration “tool box”.  He has attended the Roland Imagination and Stahl’s advanced VersaCamm classes with the specific goal of understanding and implementing color control throughout the digital decoration process.



Wednesday April 20, 2016 10:15am - 11:25am
Room 2

11:30am

Sponsored Workshop: Building a Color Management Strategy Tailored to Your Devices

This workshop is to introduce the theory behind how to control color, while still offering a variety of solutions based on your full color capability or needs for brand matching. Tailored for print operators or shop owners, we’ll offer new practices for those who have expanded beyond their original form of printing. You may be new to digital sheet fed (small or large), toner based or inkjet, even grand format.

Attendees will learn what color to focus on where, how to introduce key variables to increase profits, and where standards play a roll both in sales and quality.
 
Note: A basic knowledge of color space, and gamut will be a plus for this workshop. 


Speakers
avatar for Cory Sawatzki

Cory Sawatzki

Director of Digital Print Technology, CGS Publishing Technologies International LLC.
I have over 20 years of experience in the printing industry working with companies around the globe to set up their print operations.  By focusing on excellence in color management, equipment, operational efficiency and developing technology I have a comprehensive view of the printing industry.

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm
Room 5

11:30am

Sponsored Workshop: Rock n’ Rolling Your Print-&-Cut Workflow

Join industry-renowned Mark Rugen during this imagiNATION-exclusive training session to learn how Roland users can improve their print-and-cut workflow using Flexi for sign-specific design and VersaWorks as their RIP. First, you’ll discover how to quickly add one or more contour cut paths to any vector or bitmap image, as well as nesting tricks that will save up to 50% of your media. Next, find out how to use Flexi to match colors between your monitor and your printing output so you always get the color you expect. Finally, you’ll complete file prep and send the job to VersaWorks. Yep, you’ll Rock ‘n Roll with the perfect workflow! This class is great for all levels, but those looking to improve their efficiency, productivity and color output will benefit most.


Speakers
avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save businesses time, money and headaches. He’s particularly proficient in software for print and sign making, with a focus on features for color management... Read More →

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm
Room 3

11:30am

Sponsored Workshop: Exploring the Lucrative Opportunities of Interior Graphics
Join us for a discussion about printed graphic opportunities on Windows, Walls and Floors using pressure sensitive materials.  What to look for, what to use and some basic application tips.

Speakers
avatar for Jeff Stadelman

Jeff Stadelman

Marketing Manager, Mactac
Jeff Stadelman, marketing manager for Mactac® Distributor Products, has 27 years of experience serving the pressure-sensitive adhesive industry while at Mactac. His first six years were spent working in Mactac’s laboratory as a senior lab technician and chemist. For the past 21 years, Stadelman has been part of the Mactac Distributor Products commercial area, which produces wide-format digital media, overlaminates, mounting and... Read More →

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm
Room 1

11:30am

Sponsored Workshop: Success with Heat Transfer Materials
  • Making It Personal - How to make the most of your Cutter or Hybrid Cutter to personalize textiles
  • Thinking outside the Box - Different application techniques for promotional items
  • Tapping Into the Growth of the Personalization Industry - Turn a sign shop into a one-stop-shop for all things personalization
  • The Bottom-Line - Educate yourself about user-friendly heat transfer materials and special effects

Speakers
avatar for Yoann Giorsetti

Yoann Giorsetti

Managing Director, Siser North America
Since 2008, Yoann Giorsetti has been the managing director of Siser North America. Before accepting this position, he lived in Vicenza Italy where he held the position of Sales Manager for Siser Italy.  Giorsetti has been involved in the personalization industry for over 15 years and where he is renowned and respected. His well-established background in all things heat transfers enables him frequent speaking engagements at national and... Read More →

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm
Room 2

11:30am

Sponsored Workshop: Get Control of Your Shop with ShopVOX, A Web-based Job Management, CRM and Point Of Sale System

Rao Meka, Co-Founder of shopVOX and signVOX gives an overview of the only comprehensive SAAS platform for graphics industries, Signs/Screen Printing/ Embroidery/Awards & Digital Printing which fits between your email and accounting softwares. 

Topics Covered Include:

Comprehensive Pricing tools: 

  • Fixed / Grid / Formula based pricing
  • Cost + Pricing
  • Materials/Labor/Machine rates
  • Variants

 Configurable workflow management tools:
  • Resource Management
  • Shop Calendar

Integration to: 
  • Quick Books Desktop/Online , Xero
  • Constant Contact
  • Zapier Integration
  • Google Apps Integration 

Speakers
avatar for Rao Meka

Rao Meka

Co-Founder, ShopVOX
Rao Meka worked in Silicon Valley with Oracle, Siebel and other software startups implementing enterprise level application at companies like Intel, Toyota and other large enterprises. He holds a Master's Degree in Industrial Engineering from New Mexico State University.

Sponsors

Wednesday April 20, 2016 11:30am - 12:00pm
Room 4

1:00pm

VersaWorks Level Two - Print/Cut and Basic Color Management

Join Roland DGA Product Manager and VersaWorks expert, Eric Zimmerman, for part two of a series of three sessions designed to help you take advantage of the innovative tools this powerful RIP has to offer.  
 
 Topics Covered:

  • Basic color management – Rendering intents
  • RVW spot colors/Printing a color chart
  • Clip and Tile feature
  • Basic Print/Cut workflow
  • We will design and output a Print/Cut file live in the session

Speakers
avatar for Eric Zimmerman

Eric Zimmerman

Product Manager, Color Products, Roland DGA Corporation
Eric Zimmerman serves as Roland DGA’s product manager for color products, responsible for managing the company’s wide-format inkjet printer line. Zimmerman’s background includes 17 years in the sign industry, including eight years as owner and operator of his own sign shop, SSB Sign Design. He has also served as a regional manager for United Franchise Group, helping businesses establish their own SIGNARAMA franchises.


Wednesday April 20, 2016 1:00pm - 2:10pm
Room 3

1:00pm

Tech Demonstration: CL!CK Content Creator, a Simple & Affordable Design Tool
Discover a fast and efficient new way to digitally design without software with Roland's new CL!CK cloud service. Jeff DiToro, President of Inclix (a Division of Roland DG) explains how CL!CK Content Creator is a new, economical solution that lives inside your web-browser and allows you to create both high-quality custom fixed compositions and full motion video for any platform in minutes. The service includes stock photos, video and audio as well as design tools that allow a novice to create hi-res graphics for inkjet out put or videos for dynamic signage. This demonstration shows how you can use the cloud-based CL!CK Content Creator to quickly search through over 50 million royalty-paid videos, photos, and audio tracks, dragging and dropping the files to build your own graphic and video content with ease. With Cl!ick Content Creator, you can allow your customers to design their own banners and window graphics, it really is that easy.

Topics covered: 
  • Complete how-to of CL!CK content creator cloud service
  • Watch Jeff (who's not a designer) build a professional, high quality sales video
  • Review of Cl!ck pricing
  • Offer "design-it-yourself" services to your customers
  • Create an additional revenue stream while you add value for your customers

Speakers
avatar for Jeff DiToro

Jeff DiToro

President, Inclix, a Division of Roland DG
Jeff DiToro is the President and founder of Inclix, the new digital media solutions divison of Roland DG. Jeff is passionate about design, technology, developing great products and championing new business strategies. He is recognized at Roland for leading multi-disciplinary teams in implementing business requirements and influencing positive changes to maximize productivity, revenues, and results in startup environments and global... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm
imagiNATION Lounge

1:00pm

Top 10 Software Programs for the Graphics Professional

In this seminar, one of the sign making industry's leading trainers, Marc Rugen, will show any shop how to become more efficient by taking advantage of these 10 essential software programs, most of which are free. From plugins for Adobe Photoshop to Utilities for organizing your desktop, the software that will be discussed have been tested in Marks own sign shop. See how to vectorize or trace low resolution full color bitmaps perfectly. Find out how to change a 5x7 in. low resolution graphic into a 10 ft. image with little loss in quality. See several essential Adobe Photoshop plugins used for enhancing images into photo quality. Watch and learn how to remove complex backgrounds from images. Find out how to organize your desktop for greater efficiency. All participants will receive a 25 page report with examples of all the software demonstrated. These tools are great no matter what your choice in design software may be.

Topics covered:
  • Essential sign software and utilities
  • Vectorizing low-res images
  • Working with fonts
  • Removing complex backgrounds

Speakers
avatar for Mark Rugen

Mark Rugen

Owner, Givemehelp.com
With over 25 years’ experience in the graphics industry, Mark Rugen draws from his extensive background to teach sign and print businesses how to run their shops more efficiently and profitably. Mark specializes in digging beneath the surface to teach little-known tricks that save businesses time, money and headaches. He’s particularly proficient in software for print and sign making, with a focus on features for color management... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm
Room 5

1:00pm

Strategic Planning To Give Your Business a Boost
This highly thought-provoking and interactive seminar is for business owners and key managers with a vested interest in the success of their company. Your Personal Business Trainer, Vince DiCecco, explains how "gazelle" companies have gone from "good to great" in record time and uses Verne Harnish’s, Mastering the Rockefeller Habits approach as an outline for developing your own concise and powerful One-Page Strategic Plan. The session is designed to help attendees lead a focused vision that employees can understand, embrace and support, and use as a guide to company core values that highlight competencies, goals and objectives, and areas for improvement. Vince will raise and explore such relevant topics as the importance of well-developed SWOT analysis, how collaboration and consensus decision making can build business pride and loyalty, and why trust, accountability and empowerment are crucial in today's business world

Topics covered:
  • How companies go from "good to great" in record time
  • Mastering the Rockefeller Habits approach to a One-Page Strategic Plan
  • Creating a focused vision for employee understanding and guidance
  • The importance of well-developed SWOT analysis
  • Collaboration and building "esprit de corps" pride and loyalty 
  • The importance of trust, empowerment and accountability

Speakers
avatar for Vince DiCecco

Vince DiCecco

Professional Trainer
An award-winning professional with more than 30 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince DiCecco has made significant contributions to the success of Fortune 200 companies, the United States Coast Guard, and numerous small- to mid-sized businesses. As a public speaker, Vince sparks the passion within business owners and sales people that creates customer delight and loyalty... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm
Room 1

1:00pm

Tech Demonstration: Breaking into Flatbed and UV
Jay Roberts, Product Manager for UV Devices at Roland DGA introduces a whole new world of products and printing to Roland users in an introductory workshop that outlines the benefits and sales opportunities that UV machines present. Learn all about the "cool" things you can do with a flatbed, from whacky objects such as toilet seats and doors, to unique signage. Find out all the essential UV info and get answers to any questions or concerns you may have about this versatile technology. This session is targeted to eco-sol users who are considering an investment into a UV flatbed printer and users who are new to the UV technology.

Topics covered:
  • Overview of UV print technology and how it differs from eco-sol
  • Overview of a UV print workflow
  • Opportunities in the market for those with UV technology
  • Showcase of unique and interesting printable objects (who wants a custom toilet seat?)
  • Technical challenges of UV printing
  • Keys to maximizing your success with UV print technology 

Speakers
avatar for Jay Roberts

Jay Roberts

Product Manager, UV Printers, Roland DGA Corporation
Jay Roberts is Product Manager for UV printers at Roland DGA. His professional experience includes 6-years in the graphics division at Fujifilm before finding a home at Roland. Jay is a foremost knowledge on large-format flatbed printing and UV technology and an accomplished trainer and webinar speaker.


Wednesday April 20, 2016 1:00pm - 2:10pm
Room 4

1:00pm

Maximize Your Production Workflow by RCR Graphics Center
RCR Graphics Center provides signage, fleet graphics and benchmark-quality wraps for the racing industry. In this advanced workshop, you can discover some of their systems and processes and use this info to improve your own workflow and bottom line. Learn essential information on how to reduce waste, increase efficiency, maximize productivity, create high quality output and more. The session will also cover management ideas on how to measure your success, how to recognize and reward employees and other keys to being successful. Rather than a wrap class, this workshop is a must for designers, managers and owners that have at least 2 years working with a Roland.

Topics covered:
  • Multiple units on Versa Works
  • Roll-to-roll printing with take-up
  • Adjusting colors with slider bars or building media profiles in Versa Works
  • Use of illustrator and Photoshop
  • Color management settings in Versa Works
  • Running Roland devices unattended
  • Printing on different substrates and getting consistent color

Speakers
avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing industry. A former NASCAR champion himself, "Quick Nick" boasts over 15 plus years in the industry and has an absolute passion for the sport and for... Read More →


Wednesday April 20, 2016 1:00pm - 2:10pm
Room 2

2:15pm

Sponsored Hands On Lab: New Products, New Tips and New Possibilities with Avery Dennison
Limited Capacity full

Avery Dennison technical experts will share new products and technical advice to inspire, educate and empower attendees. We'll give print and application tips on our most popular cast digital print vinyl, with samples and a chance to get hands on experience with Supreme Wrapping Film. We'll have our hi-tack adhesive solution on hand, which ensures graphics stick to nearly any low energy surface. Get a sneak peak to the introduction of our digital textured wall films, the perfect solution to achieve quick, customizable and creative wall decoration. 

This workshop is interactive and therefore limited to 12 attendees. 


Sponsors
avatar for Abby Monnot

Abby Monnot

Channel Programs Manager, Avery Dennison
Abby started at Avery Dennison two years ago and has 10 years of marketing experience at various other companies.  Abby handles new product launches, sponsorship opportunities, and manages relationships with our customers and vendors.  She has a strong base foundation of the industry and products. Abby is always striving to learn more through her counterparts at Avery Dennison and the customers we serve.
avatar for David Timmerman

David Timmerman

Regional Technical Specialist, Avery Dennison
David has been in the industry for 17 years providing service and support working for Onyx Graphics, Hewlett Packard, Regional Supply and now Avery Dennison for the last 5 years.   He is an expert in training others on the multitude of applications customers can achieve using Avery Dennison products. David is based out of Salt Lake City, UT and supports the west coast to western states and provinces. 
avatar for Molly Waters

Molly Waters

Regional Technical Specialist, Avery Dennison
Molly has been at Avery for 19 years. She started Avery Dennison in 1997 as a Technical Representative and has stayed in the technical group ever since.  Her focus is digital printing and installation. Molly is based in Dallas, Texas and she support the western portion of the United States.​


Wednesday April 20, 2016 2:15pm - 3:05pm
NASCAR Vehicle

2:15pm

Design Principles for Wide Format Graphics
Roland DGA technical and design experts, Jay and Dan, share some crucial information about wide-format in this workshop that covers both basic and advanced principles of graphic design, with a focus on best practices for wide-format output. The entire design process, from the initial objectives to final deliverables, will be presented with real-world examples of how to put theory into practice. The main points of the workshop include, the function of any design, the use of layout, photography, typography, color and proper output and installation to achieve the desired impact. Attendees will walk away with fresh ideas on how to set your business and customers apart by providing professional quality design services that complement production capabilities.

Topics covered:
  • Setting Objectives
  • Analyzing the Situation
  • Design Best Practices
  • Output Best Practices
  • How to Make Money

Speakers
avatar for Jay Roberts

Jay Roberts

Product Manager, UV Printers, Roland DGA Corporation
Jay Roberts is Product Manager for UV printers at Roland DGA. His professional experience includes 6-years in the graphics division at Fujifilm before finding a home at Roland. Jay is a foremost knowledge on large-format flatbed printing and UV technology and an accomplished trainer and webinar speaker.
avatar for Dan Wilson

Dan Wilson

Creative Director, Roland DGA Corporation
As creative director for Roland DGA, Dan Wilson is responsible for overseeing the creative design and communications for the company’s product marketing, advertising, literature, website, public relations, video and trade show efforts. An expert in designing for wide-format applications, Wilson’s background also includes experience with an interactive design agency and as a freelance art director. He holds an Art degree from Azusa... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm
Room 2

2:15pm

Color Management 1O1: Building a Solid Knowledge Base & Understanding It’s Impact

Color management, like color in general, is very subjective. There are different levels of color management required for different applications, different clients and even different markets. You may not need expensive high-end color control, but on the other hand you may be losing opportunities in your market area because you are producing “pleasing color” but not “accurate color”.  This training is focused on providing valuable, decision making knowledge to intelligently address these challenges and begin to lay a firm foundation for understanding the concept of making educated choices in color management plans for your business.

Who should attend Session 101?
A graphic production professional that desires to understand what is possible and be able to determine what is feasible in the market they serve.  

Expected Results 
Attendees of this session will acquire a solid overview of how to assess your own level of color management capability and determine what your color management goals should be for the future. 


Speakers
avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting



Wednesday April 20, 2016 2:15pm - 3:25pm
Room 4

2:15pm

VersaWorks Level 3 - Advanced Features & Complex Cut Files

Roland DGA Product Manager and VersaWorks expert, Eric Zimmerman presents the thrid session in a series of three to cover advanced VersaWorks tools and powerful and easy-to-use print/cut functions. For those with complicated files that contain a myriad of design elements to hamper the workflow, this session troubleshoots these issues and offers detailed info about the RVW print/cut function, how it integrates with Adobe Illustrator and how to quickly create cut lines that work for complex files. This is an advanced session for users who are comfortable using VersaWorks for day-to-day tasks. This is the 3rd session in a series of 3 covering the Roland VersaWorks software RIP.

Topics Covered:

  • Advanced Color Management
  • Variable Data Printing
  • How to quickly merge/weld objects to create a perfect contour cut line around multiple objects.
  • How to easily convert strokes into offset paths to create contour cut lines.
  • How to set up and save print cut files that have transparencies in the design.
  • Set up and send a job for unattended print/cut 
  • Replace spot colors inside the RIP and utilize the variable data workflow
  • How to avoid issues with complex cut files and trouble shoot them when they occur

Speakers
avatar for Eric Zimmerman

Eric Zimmerman

Product Manager, Color Products, Roland DGA Corporation
Eric Zimmerman serves as Roland DGA’s product manager for color products, responsible for managing the company’s wide-format inkjet printer line. Zimmerman’s background includes 17 years in the sign industry, including eight years as owner and operator of his own sign shop, SSB Sign Design. He has also served as a regional manager for United Franchise Group, helping businesses establish their own SIGNARAMA franchises.


Wednesday April 20, 2016 2:15pm - 3:25pm
Room 3

2:15pm

Tech Demonstration: Rotary Engraving, ADA Signage
Discover new revenue streams and business possibilities in product customization, apparel, ADA signage and more with this technology-filled demonstration by Will Seith, Roland DGA Product Manager for 3D milling and printing devices. Perfect for Roland customers looking to expand their product output, you'll get a detailed overview of Roland's rotary engravers and 3D printer and delve into the world of possibilities that they can bring to your business.

Topics covered:
  • What is Rotary engraving.
  • An overview of Roland's engraving product line up.
  • Very high level overview of workflows for ADA braille signage, name plates, gift personalization, facility signage, trophies and awards.

Speakers

Wednesday April 20, 2016 2:15pm - 3:25pm
Room 5

2:15pm

VersaCamm Maintenance Workshop
Limited Capacity seats available

Maintenance of your large format Roland printer is critical to your business. Roland DGA training and customer care experts, Thomas Klein and Juan Molina, illustrate the easy maintenance practices that you can employ to save you from unnecessary downtime and needless repair costs. Ensure that you are constantly producing and that your Roland machine is always running smoothly with simple hands-on tips and essential machine information. We will use the VersaCAMM VSi for most of the demonstrations in this class but users of any VersaCAMM or SOLJET model will benefit.  

Topics covered:

  • Product overview with “covers-off” tour of Roland technology
  • Environmental conditions – maintaining the right atmosphere
  • Simple maintenance practices – hands-on inspection
  • Replacement of parts (consumables)
  • Better understanding of printer functions
  • How to tune your printer

Speakers
avatar for Tom Klein

Tom Klein

Knowledge & Training Manager, Roland DGA Corporation
Tom is an accomplished training and support specialist and has spent 17 years with Roland DGA in service and support of Roland customers and team members. He is a member of Roland's global quality, knowledge and training team and a consummate troubleshooter and problem solver.
avatar for Juan Molina

Juan Molina

Roland Care Manager, Roland DGA Corporation
Juan has been in the sign and large format printing industry for over 20 years. He previously worked for Roland DGA in the Technical Support Department and in 2012, rejoined the company as a Service Account Manager for the Southwest and Latin American regions. Juan recently relocated to the Irvine office and now holds the position of RolandCare Manager, where he succesfully oversees the Service and Support Departments.


Wednesday April 20, 2016 2:15pm - 3:25pm
imagiNATION Lounge

2:15pm

Vehicle Wraps: How to Price Wraps and Increase Profit

Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry and are recognized experts in the art of advertising on vehicles. At Digital EFX Wraps, Matt and Dallas have formulated their own concept of how wraps work as an... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm
Room 1

3:50pm

Color Management 201: Building a Plan That is Right for YOUR Business

In session 201 we build on the solid practical base of session 101. This is knowledge critical to making decisions regarding advanced color workflows required as graphic production facilities to grow from small shops to a big shops without losing profit margin. 

  • We will begin with a brief history of our digital color evolution and then share important knowledge about what governs and determines color value aim points used in software defaults.
  • Then we will reveal production and management automation options that allow tremendous volume growth without floor space growth.

Who should attend?
Graphic production professionals that desire to understand and approach color management as a business plan and not just a quality goal. It’s not just for production staff but also for business owners that want to grow from a sign shop to a print manufacturing facility.

Expected Results
Attendees will develop a Master Pathway plan for color management that is financially feasible and adds to business value in planned and calculated increments. 

Prerequiste Knowledge
We recommended that you attend Color Management 101 or be familiar with basic color management principles and have a preliminary awareness of color management tools that are available on the market.


Speakers
avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting



Wednesday April 20, 2016 3:50pm - 5:00pm
Room 4

3:50pm

Vehicle Wraps: How to Sell and Design a Wrap
Matt Richart and Dallas Fowler are co-founders of the hugely successful vehicle wrap shop, Digital EFX Wraps. In this design and sales workshop, Matt and Dallas offer some incredibly useful tips and tricks on how to save time when designing and keeping the designer, installer and salesman on the same page and how to design smart (ie. designing around door handles). This in-depth session covers both sales tips and best practices as well as practical advice and creative tricks of the trade for designing wraps. 

Topics covered:
  • Selling best practices
  • Keys to beating the competition, even with a premium price
  • Why we always offer 2-3 different solutions for every job (decal, partial, full)
  • How to present the proposal to the customer and position each solution
  • Designing the right wrap for each customer
  • Design tricks for fancy wraps that are easy to install
  • In this session we will walk through an actual job from selling it to designing it to fulfilling the order.
  • Pitfalls of design and selling (learn from our mistakes!)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry and are recognized experts in the art of advertising on vehicles. At Digital EFX Wraps, Matt and Dallas have formulated their own concept of how wraps work as an... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm
Room 1

3:50pm

Breaking into Soft Signage - Fabrics, Technologies and More

Scott Donovan of BleuPrint CREATIVE is a 30-year veteran of the digital textile printing industry and one of the foremost speakers on textiles and printing. His workshop about breaking into soft signage and fabric printing is an absolute must for sign shops and graphics businesses looking to make the leap into dye-sublimation and digital textile printing. Topics covered include everything from ink technology to finishing and selling. You will learn how to create and sell textiles using the eco-sol equipment you already have as well as all the basics of jumping into dye sublimation. This session is targeted to eco-sol inkjet owners who are experts at traditional eco-sol applications and want to expand into textiles. It is also appropriate for new owners of sublimation technology who want to build a strong foundation for their textile business.

Topics covered:

  • Textile choices for eco-sol printers
  • Overview of sublimation technology
  • Textile choices for sublimation printers
  • Finishing techniques and equipment for textiles
  • Marketing and selling textiles
  • Sublimating to hard substrates

Speakers
avatar for Scott Donovan

Scott Donovan

Digitally Printed Textiles Expert, BleuPrint Creative


Wednesday April 20, 2016 3:50pm - 5:00pm
Room 2

3:50pm

Troubleshooting Printer Conditions

Roland DGA training and customer care experts, Thomas Klein and Juan Molina take a hands-on, inside look at Roland printer technology to help you better understand the anatomy of your machine and to prevent the need for technician call-outs and loss of vital production time. Troubleshoot common problems and discover where to look and what steps to take when you encounter issues.

Topics covered:

  • Printer anatomy – how to better define the condition
  • Intermediate level of machine maintenance
  • Improving your troubleshooting skills
  • Learning printing terminology
  • Where to look before seeking support
  • How you can help us!

Speakers
avatar for Tom Klein

Tom Klein

Knowledge & Training Manager, Roland DGA Corporation
Tom is an accomplished training and support specialist and has spent 17 years with Roland DGA in service and support of Roland customers and team members. He is a member of Roland's global quality, knowledge and training team and a consummate troubleshooter and problem solver.
avatar for Juan Molina

Juan Molina

Roland Care Manager, Roland DGA Corporation
Juan has been in the sign and large format printing industry for over 20 years. He previously worked for Roland DGA in the Technical Support Department and in 2012, rejoined the company as a Service Account Manager for the Southwest and Latin American regions. Juan recently relocated to the Irvine office and now holds the position of RolandCare Manager, where he succesfully oversees the Service and Support Departments.


Wednesday April 20, 2016 3:50pm - 5:00pm
Room 5

3:50pm

Increasing Your Presence with Social Media & SEO Marketing

Designed for business owners and managers who are creating their company and website plan and want to increase their website presence, Gord Gabel, founder of Rogue Star apparel company will discuss social media, SEO and out of the box methods to lock down your best clients and gain free marketing exposure. The workshop will cover hashtag usage and how to benefit your business with a mere 10 minute-a-day social media commitment and also cover practical advice and tips on how to get free radio station airtime in your local area.


Topics covered:

  • Overview of social media platform marketing on Instagram, Twitter and Facebook
  • New marketing ideas to implement for your business
  • How to easily increase your Google website rankings
  • How to manage social media effectively in just 10 minutes a day
  • Driving more organic traffic to your website
  • Getting free local radio station airtime

 


Speakers
avatar for Gord Gabel

Gord Gabel

Owner, Rogue Star
Gord Gabel founded the creative custom apparel company, Rogue Star. A successful business leader who’s an artist at heart, Gord got his start in the world of apparel in 2008 as Vice President of Dussault Apparel but has since founded his own successful customization empire that specializes in supplying small and medium enterprises with short run and long run custom shirts and clothing that people really want to wear. Gord has built a very... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm
Room 3

3:50pm

Hands On: NASCAR Wrap and Rap with RCR Graphics

Come try your hand at wrapping an RCR NASCAR and shoot the breeze with the RCR team. For the duration of imagiNATION 2016, a NASCAR bodywork example from the RCR Graphics Center (Powered by Roland) will be available and during this special session, Nick Woodward and Jason Ingram will be available to offer installation tips & techniques and answer questions. This is a casual session with no set curriculum. Come and go as you please, bring any questions you have, stay as long as you like. There will be graphics available and installation tools should you want to practice installation. 


Speakers
avatar for Jason Ingram

Jason Ingram

Installation Manager, Richard Childress Racing
Jason started working in the industry in the spring of 2008 as a graphic installer. Within two years he was given the position to manage the Application Department and oversee the installation team. In the late summer of 2012 Jason was recruited to Richard Childress Racing Graphics to fulfill its need of an experienced commercial installer that had a background with race car wraps as well as fleet and specialty projects.  | Hometown: Mesa... Read More →
avatar for Nick Woodward

Nick Woodward

Graphics Manager, RCR Graphics Center
For over five-years, Nick has been the Graphics Manager for Richard Childress Racing (RCR) at the RCR Graphics Center (Powered by Roland) where he's succesfully managed the concept and production of cutting-edge graphics and industry-defining vehicle wraps for NASCAR and the racing industry. A former NASCAR champion himself, "Quick Nick" boasts over 15 plus years in the industry and has an absolute passion for the sport and for... Read More →


Wednesday April 20, 2016 3:50pm - 5:00pm
NASCAR Vehicle