Are you pricing your goods and services to capture a fair share of the market whilst still achieving profitability? Do revenues exceed the operating and overhead expenses for your healthy business growth? Your Personal Business Trainer, Vince DiCecco, explores these questions and reveals ways to develop a "winning" pricing and customer strategy that will ensure profitability. If you've lost sales to competitors who undercut your price and are tired of customers beating you up over a few lousy bucks, this spirited and idea-filled seminar will dissect why each of the four most commonly used methods for setting price don’t work in a post-recession economy, and explore what you can do to protect your selling price and uphold your professional image. When customers say that they can get the same product down the block cheaper, learn what to do and the ways to avoid and effectively handle price pressure.
Topics covered:
- Explore revenue, overhead, price-setting and profitability issues
- Dissect why the four most commonly used price-settings don’t work
- Develop a "winning" pricing and customer strategy
- How to protect your price and uphold a professional image
- Ways to avoid and handle price pressure
