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Wednesday, April 20 • 10:15am - 11:25am
Keys to Success When Offering Design Services

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Joe Diaz from Diaz Sign Art, an award-winning designer at a small family business that's been providing quality signs and designs for well over thirty-years, highlights the major design components of running a successful small sign business. Joe reveals the ways that Diaz Sign Art has solved common problems and explains everything from design pricing to helping clients make better design decisions and protecting intellectual property. Over the years Joe has created policies and systems to solve the many bumps in the road that he's experienced as a designer in a family sign business. He'll review the top 6 problems they faced relating to offering design services and how they now prevent those same problems. Learn from his experience so you can avoid the bumps altogether.

Topics covered:
  • Design pricing and design ownership solutions 
  • Creating systems designed to up-sell
  • Protecting intellectual property
  • In-house color matching with custom color palettes 
  • Creating sellable concepts for a portfolio 
  • Establishing authority and helping clients make good design decisions

avatar for Joe Diaz

Joe Diaz

Designer and Sign Maker, Diaz Sign Art
Joseph Diaz is an award winning graphic designer, sign maker and mural artist from Central Illinois.  He was born and raised in the sign industry and is now part owner of the very same family owned business his father started in 1979, Diaz Sign Art.  Today he is one of only eight... Read More →

Wednesday April 20, 2016 10:15am - 11:25am EDT
Room 4