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Wednesday, April 20 • 2:15pm - 3:25pm
Color Management 1O1: Building a Solid Knowledge Base & Understanding It’s Impact

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Color management, like color in general, is very subjective. There are different levels of color management required for different applications, different clients and even different markets. You may not need expensive high-end color control, but on the other hand you may be losing opportunities in your market area because you are producing “pleasing color” but not “accurate color”.  This training is focused on providing valuable, decision making knowledge to intelligently address these challenges and begin to lay a firm foundation for understanding the concept of making educated choices in color management plans for your business.

Who should attend Session 101?
A graphic production professional that desires to understand what is possible and be able to determine what is feasible in the market they serve.  

Expected Results 
Attendees of this session will acquire a solid overview of how to assess your own level of color management capability and determine what your color management goals should be for the future. 

avatar for Mike Ruff

Mike Ruff

President, Mike Ruff Consulting

Wednesday April 20, 2016 2:15pm - 3:25pm EDT
Room 4