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Thank you for registering for Roland imagiNATION 2016 on Eventbrite. You can now personalize your schedule by selecting the sessions that interest you. Please take note that you will be required to have a sched.org account (in addition to the Eventbrite account) in order to select your sessions and manage your agenda. If you have any questions or problems, please contact imagination@rolanddga.com
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Wednesday, April 20 • 2:15pm - 3:25pm
Vehicle Wraps: How to Price Wraps and Increase Profit

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Pricing is one of the most difficult skills to conquer for any company and pricing wraps is no exception. The experts at Digital EFX Wraps will share their best pricing tips from their very successful wrap business. You need to make sure you cover all your costs, stay competitive and keep a healthy margin for your business. Matt and Dallas will share with you the tools they have developed to price full and partial wraps accurately and to defend their price against the competition. Discover pricing strategies and pitfalls that can make or break your bottom line. Don’t miss this chance to learn directly from the best in the business.

Topics covered:  

  • Pricing artwork and design
  • Set-up charges
  • How to properly include overhead costs
  • How to properly price full and partial wraps
  • Real life customer scenarios
  • Handy pricing tool: the price comparison list that we use daily
  • Taking into consideration your competition
  • Our pricing pitfalls (learn from our mistakes)

Speakers
avatar for Matt Richart & Dallas Fowler

Matt Richart & Dallas Fowler

Owners, Digital EFX Wraps
Owners of industry-renowned Digital EFX Wraps, Matt Richart and Dallas Fowler operate a full-service vehicle graphics company specializing in wrap design, print and installation. Both bring more than 20 years of experience from the graphics industry to the vehicle graphics industry and are recognized experts in the art of advertising on vehicles. At Digital EFX Wraps, Matt and Dallas have formulated their own concept of how wraps work as an... Read More →


Wednesday April 20, 2016 2:15pm - 3:25pm
Room 1